HomeMarvel Looks Back At...

Marvel Looks Back At Iron Man—the Movie That Started It All

Tag: who made iron man movie

Reading: Marvel Looks Back At Iron Man—the Movie That Started It All

“There were a lot of points where the whole thing could have fallen apart, of course, starting with Iron Man,Kevin Feige said while sitting down to reflect on a decade of filmmaking from Marvel Studios for Vanity Fair’s Holiday issue. Nine years and 16 movies since that first Marvel Studios effort, Feige and the rest of the team behind the first Iron Man—director Jon Favreau, star Robert Downey Jr., and the studio’s original head, Avi Arad—couldn’t help but think back on the film that started it all. It wasn’t necessarily easy to go back that far; as Downey put it: “That’s the dumb thing about history, if you’re talking about something that has its origins more than 12 minutes ago, you’re already coloring it with your ego and your story.” But, as best they could, the team laid out the humble beginnings of Iron Man, and its impact on everything that came after.

For even more from Vanity Fair’s exclusive Marvel cover story and shoot, click here.

THE BEGINNING OF MARVEL STUDIOS

Arad: When we got involved with Marvel, Marvel had a very low self-esteem. It seemed like something that is old. Comics were very niche. No one saw the value of it. No one wanted Spider-Man. It took a while to unite the rights, and in those days, those rights were, I would say, they were sloppily put together, and Marvel, at the time, tended to sell the properties for anything they can get. We licensed studios, we participated in revenues [on films like X-Men, Spider-Man, Daredevil, Hulk, 2005’s Fantastic Four]. At the time, I was running a company plus getting the movies made, and in all fairness, on the job learning of the live-action business. Kevin was working for Lauren Shuler Donner [on X-Men], and he became basically the guy that will tell me really what’s going on and when.

Feige: I had been in touch with Avi Arad for two or three years during the course of the production on X-Men. So I would keep him in the loop of what was going on on set and give him my opinions on things. By that point I was an expert in all things X-Men, in all things Marvel.

Arad: I kept calling him from New York and say, “Kevin, what’s happening today?” I realized not only that he’s brilliant, but that was his life, too. Comics. He’s incredibly pleasant and loyal, and we became as close as people can get close, and one of the things [that] was important for me is to make Kevin executive producer of our movies. It’s almost like in my mind, I needed an heir apparent, and there was no one else that could come to my mind.

During this period, the team of Arad and Feige could observe and offer notes on various Marvel-licensed films, such as Elektra, X-Men: The Last Stand, Spider-Man 3, and Fantastic Four: Rise of the Silver Surfer, but, ultimately, had no control over those films made by 20th Century Fox, Columbia Pictures, and other studios.

Courtesy of Marvel.

Feige: In my seven years, from 2000 to 2007, before we started Marvel Studios, you can see movies that worked and the movies that didn’t work. Well, we suggested this, but they didn’t listen.

Favreau: What the studios had done, typically, is ignore the core fans because they only represent a small fraction of the potential audience and focus on the mainstream audience. Kevin had had the experience of partnering with other studios and he had had the frustration of those concerns being ignored.

Feige: We didn’t have the control. I hated that. I remember thinking, If something’s not going to work, I’d rather it be because we had what we thought was a good idea and it just didn’t work, versus, we were unable to convince the decision-maker to do x, y, or z.

Arad: Yeah, we got a piece of the movies, we got revenues from toys and merchandising and so on, but why are we taking, relatively, a small fee off a movie, especially in the good DVD days? We started the process of thinking about [starting Marvel Studios]. It was scary for some of my colleagues. None of them was involved in entertainment, so they just were terrified of the idea.

Feige: I always sort of believed that we could do it ourselves from a creative point of view and a management point of view. From a funding point of view is a whole other story, and that’s where David Maisel and Avi put together what became the financing to become Marvel Studios, which I was very happy about because that meant we got to make the calls. For as much pressure as that was to say, “Can you go from single-handedly”—I don’t mean me, I mean the studio—”single-handedly producing zero movies on your own to producing two movies in 2008?” I said yes, because what else am I going to say? No?

STARTING WITH IRON MAN

Arad: The first we made was Iron Man. . . . [New Line] didn’t know what to do with it. I don’t want to put anybody’s name on it, because if they missed it, they just didn’t get it, and that’s totally legitimate. And we had two movies to start with. We had that and we had Hulk with Universal. The key issue was Hulk was known, so we thought it gives us a leg up. We had the relationship with Universal, specifically on Hulk. All of these movies were licensed when I was 11, and I’m 70 now. All of these things were old deals, weren’t good deals.

Feige: We didn’t have Spider-Man. We didn’t have Fantastic Four. [We had] the B-list characters—that was the L.A. Times or somebody’s headline. I never really thought that because I knew that Iron Man was really cool and Hulk was, arguably, next to Spider-Man, the biggest character we had. I thought they all had amazing potential, but the goal was deliver these two movies, and make the best Iron Man film we could, and make the best version of Hulk, even coming five years after another version of Hulk. It wasn’t, this is the first of a 22-movie cinematic saga.

Tag: who made iron man movie

- A word from our sponsors -

spot_img

Most Popular

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More from Author

Where Did They Film Iron Man

Iron Man locations range across California and Nevada, as Director Jon Favreau hits the target with the comic book adaptation, teasingly kicking off the Marvel Avengers franchise. Robert Downey Jr effortlessly brings laidback charm and real wit to the character of industrialist Tony Stark.

Robert Downey Jr ‘started Crying’ When He Got To Know About Iron Man’s Death In Avengers Endgame: Russo Brothers

In the latest book titled ‘The Story of Marvel Studios: The Making of the Marvel Cinematic Universe’ by Tara Bennett and Paul Terry, the Russo Brother, along with several other Marvel associates and actors have unraveled stories about making its 23 films.

Marvel Brought Iron Man Back To The MCU, But Will We See Him Again?

Tony Stark (Robert Downey Jr.) was one of many candidates for “Heroic Death in Avengers: Endgame” in the months that preceded the film’s release.

Read Now

Where Did They Film Iron Man

Iron Man locations range across California and Nevada, as Director Jon Favreau hits the target with the comic book adaptation, teasingly kicking off the Marvel Avengers franchise. Robert Downey Jr effortlessly brings laidback charm and real wit to the character of industrialist Tony Stark.

Robert Downey Jr ‘started Crying’ When He Got To Know About Iron Man’s Death In Avengers Endgame: Russo Brothers

In the latest book titled ‘The Story of Marvel Studios: The Making of the Marvel Cinematic Universe’ by Tara Bennett and Paul Terry, the Russo Brother, along with several other Marvel associates and actors have unraveled stories about making its 23 films.

Marvel Brought Iron Man Back To The MCU, But Will We See Him Again?

Tony Stark (Robert Downey Jr.) was one of many candidates for “Heroic Death in Avengers: Endgame” in the months that preceded the film’s release.

Much Awaited, Iron Man 4 Release Date Has Been Confirmed!

Marvel Cinematic Universe is the most popular and successful production house. Viewers wait for Marvel’s comics, series, and movies. The production house has a huge fan following. Even their movies are not only seen by youngsters or kids, but it also has a buzz amongst adults too. The most popular movie franchise is The Avengers, even if you would have not watched it, but still, you have listened to this name once in your lifetimes. People are crazy about The Avengers and its superheroes. So, today we are also going to talk about one of the superheroes of Marvel Universe, that is Iron Man. Quite popular, no? The interesting thing about Marvel is, it has many superheroes, and they create a movie franchise on all of them. And then in The Avengers, they unite all the superheroes in one frame. So Iron Man is also a big and famous franchise from Marvel, and it has already three parts. Now, fans are anxiously waiting for the Iron Man 4 release date.

How To Watch Iron Man 3

When Tony Stark's world is torn apart by a formidable terrorist called the Mandarin, he starts an odyssey of rebuilding and retribution.more

Why Do People Like Iron Man

Iron Man is a fictional superhero appearing in American comic books published by Marvel Comics. The character was co-created by writer and editor Stan Lee, developed by scripter Larry Lieber, and designed by artists Don Heck and Jack Kirby. The character made his first appearance in Tales of Suspense #39 (cover dated March 1963), and received his own title in Iron Man #1 (May 1968).

Why Did Iron Man Die When He Snapped In Avengers Endgame?

Iron-Man is one of the most popular and well-loved superheroes in the Marvel Cinematic Universe. There is no doubt that Robert Downey Jr. was the best actor for the character. He portrayed the character masterfully. RDJ is the epitome of Tony Stark a.k.a Iron Man — genius, billionaire, playboy, and philanthropist.

Ironman Distances. How Long Is An Ironman Triathlon Race?

In the grand scheme of endurance racing, the Ironman triathlon is an iconic distance where legends are made. Whether it’s a bucket list item or lifestyle, completing the full 140.6 miles (or 226.3 kilometers) is an all-day endeavor. The Ironman distances for each leg of the triathlon include:

Robert Downey Jr ‘started Crying’ When He Got To Know About Iron Man’s Death In Avengers Endgame: Russo Brothers

In the latest book titled ‘The Story of Marvel Studios: The Making of the Marvel Cinematic Universe’ by Tara Bennett and Paul Terry, the Russo Brother, along with several other Marvel associates and actors have unraveled stories about making its 23 films.